How To Write Marketing Blogs Your Clients Will Actually Read

Does your writing demand attention in the first 8 seconds of opening your webpage? Because that’s how long you have to spark the interest of a potential client.

Since the mobile revolution, the human attention span has fallen to less than that of a goldfish. With over 600 million published blogs, keeping a reader engaged can be easier said than done.

Blogs are rated consumers’ 5th most trustworthy source of information and companies that blog get 97% more traffic.

So, how can you gain popularity, credibility, and clients? If you hadn’t already guessed, blogging! All you need is an internet connection, a cuppa and to know where to start.

Now I have your attention, let me teach you how to get someone else’s!

Writing A Jaw-Dropping Blog Post

There are millions of blog posts created every day, but only the best bloggers really understand the importance of SEO. If you’re not up to speed, check out this free guide to SEO.

SEO is more than just something you pay the marketing team to implement.

SEO includes the style, word choice, positioning, and content. Done correctly, SEO will be the determining factor for the success of your blog.

Ensure your page is optimized for the impatience of blog readers; if it doesn’t load within 4 seconds, 25% of visitors won’t even bother to read your content. Use this free tool to check your page loading speed.

The Importance Of Titles

Your title is the most important part of your post, including an engaging title will increase your web traffic by up to 500%.

A title should be informative and action-oriented. Don’t make the mistake of overcomplicating it. Buzz-words are so-called for a reason; people respond to them.

Some of the most viewed blog posts start with ‘How to...’, ‘essential guide to...’, and ’10 reasons why…’

Creating Fun And Informative Content

Once you’ve enticed the reader with a catchy title, time to think about content. Here are 6 sure-fire ways to do your SEO and make your content stand out from the rest.

  1. Present a fresh angle on a popular topic

  2. Use Semrush to make sure your content is accurate and relevant.

  3. Use lists, subheadings, and visuals to engage the 43% of us that admit to only skim-reading articles.

  4. Cut out flowery language.

  5. Include a call to action, tell the reader what to do next.

  6. Remember, no promotion is often the best promotion.

So, What Next?

Now you know how to create an engaging and informative blog post, it’s time to put it into action.

Find an interesting topic, create your content and guide your reader towards your services. You’ll soon be able to enjoy the benefits of publishing amazing content. So why not start now?

I hope you found this article helpful - if so, make sure to check out my post that contains a step-by-step guide on how to make money content writing!

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